The Youth Urban Games is the first event of its kind organised by Sport Inspired, a children’s sport charity. They have been encouraging young kids to enjoy a variety of different sports that might not be available to them and the next stage is urban sports such as skateboarding, rollerblading, parkour and BMX.

We have created a versatile identity with a gritty urban vibe, custom display typeface and printed tracks graphic language. All of this combines together to create a unique brand for the Youth Urban Games that works seamlessly across advertising, wayfinding, editorial and merchandise.

We look forward to nurturing the brand for future events and creating promotional materials to help the event grow and reach even more children across the country.