Piccolo’s is an Italian baked food and snacks brand whose core purpose is to make great Italian food affordable and accessible to everyone. The challenge was to give Piccolo’s an identity which reflects their ambition, and to bring something new, fun and approachable to retail for everyday consumers to enjoy.
We created a brand that has personality and flavour, putting a modern twist on traditional Italian. We developed a vibrant, youthful look and a playful tone of voice to appeal to the everyday consumer. Summed up by the ‘Enjoy Italia’ tagline, Piccolo’s takes the spirit of great traditional Italian food and brings some joy and excitement to your cupboard.