We were asked by the creators of Snackamolé to lead their digital strategy by creating a responsive web experience and a digital launch campaign for social media. The avocado dip & chip snack was made for the modern day professional, juggling life but still health conscious, who wants a tasty and convenient alternative to the usual lunch options.
The campaign used this idea to create relatable avocado characters, performing multiple tasks at once as many of us do on a day-to-day basis. This fed into social media ads and other platforms such as facebook canvas and instagram stories to create brand awareness, whereas the website aimed to engage the user through interaction and education about the product.
The result is a playful, lively and honest campaign and a rich online experience, helping Snackamolé to reach its first ever audience.